Gaîté Lyrique
In 2016, after three years overseeing all graphic communications for the Gaîté Lyrique — from posters and flyers to editorial and digital applications — we were commissioned to redesign the visual identity of the Parisian arts centre. Building on the round forms that had become part of the institution's visual language, the project introduced a distinctive multi-weight "g in G" symbol alongside a bespoke typeface family, Gaîté Rounded.
Credits
photos : Emmanuelle Lubaki ©Yorgo&Co
Type of work:
branding, graphics, typography
Related clients:
