Diptyque, Dancing Ovals
For the Yorgo Tloupas x Diptyque candle collection, we shot the print and digital advertising campaign, in sets built with the optical patterns we had created for each smell. Yorgo designed a series of optical black & white patterns paired with colorful labels, completed by a transparent rotating photophore to increase the visual dizziness. To launch the collection, Alex Pommier shot the ad campaign under our art direction, Yorgo&Co created the social media contents.
Credits:
photos : campaign, Alex Pommier ©Diptyque; studio, Emmanuelle Lubaki ©Yorgo&Co; store, ©Diptyque
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