Ricard, 90 years

After Yorgo&Co redesigned Ricard’s identity in 2017, the legendary French Pastis brand asked Yorgo to create the 2022 summer edition, celebrating its 90 years. An homage to Marseille, the collection features a new typographic pattern based on the custom alphabet we designed for Ricard.


Awards

2023 IDA Design Award - Packaging

2023 IF Design Award - Packaging


Credits :

photos : Emmanuelle Lubaki ©Yorgo&Co., Video and outdoor still life ©Ricard

Type of work:

branding, campaign, guest designer, packaging

Related:

Ricard, visual identity 2017

Ricard, visual identity 2023